Different types of data are collected based on the different Times services you use. There are effectively two types of data collection: direct and indirect.
Direct data collection means you are submitting data to us. For example, when you create an account with The Times, you submit your email address to set up and personalize it.
Indirect data collection takes place passively as you interact with our site or apps. Our tracking technologies collect data about your reading behavior, like which articles you read or how often you visit The Times. Third-party advertisers collect behavioral data associated with their ads shown on our site or apps. Additionally, we collect data about readers from sources like privately owned databases and social media platforms.